Run your City

The following article combines two of my loves: running and advertising. Kudos to Wieden+Kennedy for creating an awesome Nike campaign in London. In order to get people excited about running, they turned London into a game board. Players can check in by going to one of four phone boxes that have been placed in each zip code, dialing a number and entering their specific ID, and then following the directions they receive. To motivate people to join the movement, Wieden+Kennedy turned it into a competition, plotting boys vs. girls mileage on a grid each day. The video clip below shows what the online grid is like.



Here is the article for more information. I hope they do this in the U.S. one day!
http://www.fastcompany.com/1698729/nike-turns-london-into-a-game-board-people-running?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company+Headlines%29