I am definitely not a PC.

I already have my pink Mac laptop and matching iPhone, but still I couldn't help but be extremely excited for the release of the iPad. I talked about it for weeks beforehand with my friend Maria (an advertising super nerd at Notre Dame just like me). I was upset when the conference was going on during my Product Innovations class and our professor wouldn't let us watch. Um... excuse me? Biggest product innovation of the decade... And I was secretly jealous of those hardcores who stood outside the Apple store the day it hit the market.

The iPad is pretty awesome. (The name no longer phases me since I've heard it so much. But I used to think immediately: "iTampon!!" Anyways...) You have probably heard a lot about it. It has really cool features, although may be lacking some others. And I'm sure it's not as good as having a computer, although the touch-screen interface is supposedly incredible. However, the reasons I am so interested in learning about this device are the implications it has for marketers and advertisers, of course! I am so excited to see the interactivity of the advertisements on the iPad when reading a digital version of a magazine. And for those who download the app versions of magazines as opposed to merely using the Internet, I am even more excited. Developers are rolling out really cool types of content interaction. Like allowing a user to rotate a car to get a 360 degree view.

There are so many different videos showing just how awesome the iPad is. The one I am attaching here is a video from the Magazine WIRED, because they go through the process of what reading their magazine will be like on the iPad, and it makes you want one.

http://link.brightcove.com/services/player/bcpid1813626064?bctid=66775419001
(Apparently I'm technologically challenged because I can't figure out how to embed it, so just copy and paste the link)

I think all magazines will benefit from these new capabilities. Everyone keeps saying "print is dead." And I still disagree. I love reading magazines. The paper forms of magazines. I keep them when I like the cover or find an interesting story. They make a nice decoration for a coffee table. They can even make a statement about who you are. I think newspapers will continue to struggle, but I think the iPad app versions of magazines will actually just complement magazine print sales. Not everyone can afford an iPad. A teenager looking for reading material for a flight to California will probably still be content just making a quick mag purchase at the airport.

So YAY for another addition to the advertising world. And if you can afford it, go buy an iPad :)