iLove iPhone commercials

Not too many words needed this post. Apple tends to put out some of my favorite commercials. (Mac vs. PC = awesomeness). This one for the iPhone is super sweet.

Sporty Ads

It’s summertime!!! Which means it's time for my favorite sport: baseball. Let's be honest, that's probably because it's the one I understand/have been taught the most about. I'm working on the others. But, I am definitely a die-hard White Sox fan (and will never switch over to the loser Cubs side, even if I'm moving to the north side). However, I don't only care about baseball. As a student at Notre Dame, it’s impossible not to fall in love with football. And my boyfriend has gotten me interested in a bunch of other sports as well. So, when you combine sports with advertising and I am really in my element.

One ad I want to share with you I discovered while watching the Blackhawks in Game 1 of the Stanley Cup Final. This NHL ad doesn’t say much (in fact, it’s called “No Words”), but it doesn’t need to. Any fan of hockey, or really any sport, can appreciate this ad. LOVE. Here it is!



Another ad I want to share with you topped the viral video charts and broke the record for the biggest audience in the first week of a campaign with 7.8 million views, according to AdAge. It is an ad by Nike about the World Cup, called “Write the Future,” and features several soccer studs and tons of cool tricks. This campaign of course has international appeal, and can even get those aren’t interested in soccer excited for the World Cup. The campaign was done by agency Wieden and Kennedy. Here ya go. Enjoy!

I am definitely not a PC.

I already have my pink Mac laptop and matching iPhone, but still I couldn't help but be extremely excited for the release of the iPad. I talked about it for weeks beforehand with my friend Maria (an advertising super nerd at Notre Dame just like me). I was upset when the conference was going on during my Product Innovations class and our professor wouldn't let us watch. Um... excuse me? Biggest product innovation of the decade... And I was secretly jealous of those hardcores who stood outside the Apple store the day it hit the market.

The iPad is pretty awesome. (The name no longer phases me since I've heard it so much. But I used to think immediately: "iTampon!!" Anyways...) You have probably heard a lot about it. It has really cool features, although may be lacking some others. And I'm sure it's not as good as having a computer, although the touch-screen interface is supposedly incredible. However, the reasons I am so interested in learning about this device are the implications it has for marketers and advertisers, of course! I am so excited to see the interactivity of the advertisements on the iPad when reading a digital version of a magazine. And for those who download the app versions of magazines as opposed to merely using the Internet, I am even more excited. Developers are rolling out really cool types of content interaction. Like allowing a user to rotate a car to get a 360 degree view.

There are so many different videos showing just how awesome the iPad is. The one I am attaching here is a video from the Magazine WIRED, because they go through the process of what reading their magazine will be like on the iPad, and it makes you want one.

http://link.brightcove.com/services/player/bcpid1813626064?bctid=66775419001
(Apparently I'm technologically challenged because I can't figure out how to embed it, so just copy and paste the link)

I think all magazines will benefit from these new capabilities. Everyone keeps saying "print is dead." And I still disagree. I love reading magazines. The paper forms of magazines. I keep them when I like the cover or find an interesting story. They make a nice decoration for a coffee table. They can even make a statement about who you are. I think newspapers will continue to struggle, but I think the iPad app versions of magazines will actually just complement magazine print sales. Not everyone can afford an iPad. A teenager looking for reading material for a flight to California will probably still be content just making a quick mag purchase at the airport.

So YAY for another addition to the advertising world. And if you can afford it, go buy an iPad :)